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The book industry reports that 78% of the titles published come from small/self-publishers. With combined annual revenues of
less than $50 million, these publishers have limited publicity budgets and their authors are expected to do their own promotion.
Where can they turn and learn?
Now authors with books to promote may ask questions of nearly 150 author experts whose specialties run the gamut from
romance to foot surgery.
Assembled from the thousands of subscribers to Book Promotion Newsletter, the experts include authors, editors, book
reviewers, book coaches, ghostwriters, publicists and publishers.
This free service is hosted by Maureen McMahon at http://www.maureenmcmahon.com, author of romantic suspense novels,
Return of the Gulls, Shadows In the Mists and others, and Francine Silverman, author of Book Marketing from A-Z (Infinity
Publishing 2005), a compilation of the best marketing strategies of 325 authors. http://www.bookpromotionnewsletter.com.
The “Ask the Experts” link is on the left side of Maureen’s Moonspinners Writer’s Page, http://www.maureenmcmahon.com.
Once at the Expert Site, visitors may ask a book marketing question of any of the experts. Responses will be emailed back to the
inquirer within 3-5 working days.
Lemon Drops Press is also hosting a bulletin board in which visitors may ask book marketing questions at http://lemondropspress.
com/phpBB2. Both registered users and anonymous guests can post questions by clicking on "Marketing with Fran" in the
community forum and then on "new topic" on the new page that opens. There are fields for a username, subject, and message, as
well as a selection of fonts and emoticons (expressive faces). When finished, the user simply clicks the "submit" button and his or
her question is posted. After Fran posts a reply on the forum, the person who asked the question as well as all other visitors to the
Lemon Drops Press website will be able to view both the question and the response. “In this way,” says host Lana Jordan, “the
entire community benefits from the individual questions.”
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